Titan Trades Alliance adds Semper Fi after Wilson — two splashy regional partners and aggressive pace barely a month after launch

Titan Trades Alliance is not easing into residential HVAC, plumbing, and electrical. About a month after announcing Wilson Plumbing & Heating as founding partner on August 10, Titan’s brands page now lists a second regional powerhouse — Semper Fi Heating & Cooling of Mesa, Arizona — alongside Wilson of Stow, Ohio. Titan’s own how-we-partner page puts the alliance at 7 markets and 700+ employees. There has been no separate Semper Fi press release; the partnership is disclosed on Titan’s site, including a first-person endorsement from Semper Fi CEO Jesse Keenan.

Two splashy partners out of the gate.

Wilson was the launch move: a third-generation Midwest residential plumbing, HVAC, drain, and electrical operator across five markets, nearly 260 employees at the August announcement. Semper Fi is the Southwest counterweight — a veteran-owned heating, cooling, and plumbing brand based in Mesa and active in the Phoenix Valley and Las Vegas. Putting both on the brands page this early is the signal: Titan is stacking regional anchors, not filling a single founding brand with small tuck-ins.

The playbook: $20M+ local operators, brand left alone.

Titan’s how-we-partner page is explicit about who it wants. Partners share a strong local brand, $20M+ of revenue, and deep teams already running the shop. The pitch is the opposite of bending a founder into a corporate mold: find companies that are already excellent, then bring finance, analytics, technology, and growth support so they scale as themselves. Keenan’s quoted line on that page is the operating thesis in plain language — Titan invests in people, leaves the brand alone, and brings resources the company could not have built itself.

That framing matters for owners shopping alliance models versus control buyouts. Titan is not pitching a wipeout of the local name. It is pitching a small set of regional powerhouses — Titan says no more than eight when finished — with founders remaining in place and tuck-in M&A folded under those brands.

Guild and Galaxy founders, third platform.

Behind Titan are Joe Delaney, Jordan Dubin, and Sean Slazyk — the operators who built Guild Garage Group into a reported $800 million-plus exit and then launched Galaxy Service Partners in commercial doors and access. Titan is their residential HVAC, plumbing, and electrical chapter. The Guild cadence was speed; Galaxy has already run into double-digit partnerships. Owners should read Wilson-then-Semper-Fi the same way: this team does not wait a year to prove the second brand.

From Wilson’s launch profile (~260 employees, five Midwest markets) to the current site claim (700+ employees, 7 markets) in roughly a month is the pace signal, even without a formal Semper Fi release or disclosed economics.

What it means for HVAC and plumbing owners.

For residential HVAC, plumbing, and electrical owners, Titan is no longer a one-company announcement. It is an active alliance adding splashy regional partners quickly, aimed at the $20M+ local-operator tier, with capital and operators who have already completed a full buy-and-build cycle in an adjacent trade.

Two practical points.

First, early partners on a new platform tend to shape the operating model and ride the full compounding period. Titan is still early — and already densifying across Southwest and Midwest footprints.

Second, Phoenix and Las Vegas are among the most contested residential HVAC markets in the country. Putting a local veteran-owned brand with multi-market density into an alliance backed by the Guild/Galaxy team raises the competitive temperature for every other buyer shopping those metros — and for Midwest owners who already saw Wilson go first.

Owners weighing a partnership or exit now have one more well-motivated counterparty with runway entirely ahead of it — and a demonstrated willingness to move fast after launch.