MSouth is taking USA Hometown Experts to market.

Update, October 12, 2026: Homepros reports that GHK Capital Partners is nearing a majority investment in USA Hometown at a valuation north of $400 million, on roughly $35 million of annualized EBITDA at a multiple in the low double digits, citing people familiar with the matter. The deal is expected to close in the coming weeks. See our coverage of the pending deal. This article has also been corrected to list USA Hometown's headquarters as Memphis.

MSouth Equity Partners has launched a sale process for USA Hometown Experts, the Memphis-based residential HVAC, plumbing, electrical, and overhead door platform it's been building since 2022. MSouth tapped Citizens Bank's investment banking arm as sell-side advisor and kicked off the process in late April, per reports from The Deal and Homepros.news.

The asset.

USA Hometown was formed in 2022 with MSouth as sponsor, and the team — led by CEO Bill Sublette — has executed an aggressive Southeast roll-up. The platform now operates across nine locations spanning Alabama, Georgia, Texas, South Carolina, Tennessee, Florida, and West Virginia. Reported EBITDA: $30M+ per PE Hub, with The Deal placing the range at $30–$40M.

At residential HVAC platform comp multiples — Sila at 17x, Redwood at 17x, Champions at 18.5x — the headline expectation lands in the $450M–$640M+ range. Plausible exit price depends heavily on what the diligence process surfaces.

The key questions buyers will ask.

USA Hometown is a four-year-old roll-up. That's a compressed timeline relative to most residential service platforms reaching this scale. The diligence questions buyers will press on:

• Asset quality. What did MSouth actually acquire? The platform brought together multiple regional operators — the quality and growth trajectory of each acquired company matters a lot to the pro forma narrative.
• Integration depth. Four years is a short window to operationally integrate nine locations across seven states. Have systems, dispatch, customer data, branding, and field operations actually consolidated — or is it still effectively a federation of regional companies under common ownership?
• Organic vs. acquired EBITDA. How much of the $30M+ EBITDA is organic growth from the original acquired businesses versus net-new EBITDA from the integration synergies that buyers actually pay multiples for?

What this tells us about the market.

USA Hometown going to market on the heels of ARS, Sierra (just completed), and other PE-backed processes confirms what we've been writing about: the residential service sponsor-exit cycle is in full swing right now. MSouth bought in 2022, built for four years, and is exiting into what looks like an open market for residential HVAC platforms. Whether buyers reward the speed of the build with a full platform multiple — or discount for the compressed integration timeline — will tell us a lot about how disciplined institutional buyers are at this point in the cycle.