Awani Capital Management, a middle-market private equity firm focused on essential business and industrial services, has combined two California-based residential roofers — NewHaus Construction and Universal Roofing & Construction — to form a single retail-focused roofing platform. The combined company provides essential repair and replacement work to homeowners across California and Texas. Financial terms were not disclosed.
The platform.
Both founding companies are headquartered in Los Angeles County. NewHaus Construction, based in Burbank, provides residential roofing repair and replacement across Los Angeles, the Bay Area, San Diego, Dallas, and Houston. Universal Roofing & Construction, based in Glendale, serves Los Angeles, the Bay Area, and San Diego. Together they operate a premium, white-glove service model built around standardized installation practices and multi-regional coverage. The platform's revenue is entirely retail and cash-pay, with no insurance exposure — roughly 90% generated from roofing, and the remaining 10% from ancillary exterior services such as insulation, gutters, windows, siding, and solar.
The thesis.
Awani frames the investment around the long-term demand created by an aging U.S. housing stock, which steadily generates repair and replacement work regardless of the broader economic cycle. The firm's founder and managing partner, Daphne Dufresne, will join the board, and partner Nigel Howard will serve as chairman. Awani has said it intends to keep partnering with the founders and management team as the platform grows, and that it is actively looking to add other residential roofing businesses focused on the retail, cash-pay market. The structure follows a now-familiar pattern in residential trades consolidation: capital and shared infrastructure at the platform level, with the operating brands and their teams retained underneath.
What it signals.
This is the first investment in a brand-new platform rather than an add-on to an existing one — and that distinction matters for owners watching the roofing space. It marks another institutional sponsor entering residential roofing specifically through the retail, cash-pay segment, sidestepping the insurance-driven, storm-chasing model that dominates much of the industry. For a roofing owner weighing options, a newly formed platform early in its life can be a different kind of counterparty than a mature roll-up with dozens of brands already integrated: there is more room to help shape how the platform is built, but also less of a track record to underwrite. Knowing which type of buyer is across the table — and what stage they're really at — is central to understanding what an offer is worth.
Building a roofing platform — or weighing an offer from one?
Whether you're assembling multiple operators under one brand or deciding what your roofing business is worth to a strategic or financial buyer, the questions are the same. We work with both sides of that conversation across the trades — no pitch, just an honest read on where you are.
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